Brindaa Lakshmi K Bored of meeting the same people around you? Would you like to meet some new people and have great experiences? May be even build good relationships? StepOut is an online community for young adults in India to meet new people, have fun experiences, and form real life relationships. True to its name, StepOut is about people stepping out of their comfort zone and trying something new. They wanted to meet new people, expand their social circles, and try something new without the pressure that comes with meeting someone under the context of could I marry this person? In January , the company re-launched as StepOut. The company has people that span out of two offices both in Mumbai and New York City.
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Among the attendees, who were predominately of Indian descent, was Adam Sachs, a year-old Jewish kid from New Jersey. As it turns out, Sachs’ two-year-old start-up, a group dating website called Ignighter. Sachs and his team were floored. Soon after that meeting, Sachs set out on a mission to explore Ignighter’s most promising demographic. But being able to tell your parents ‘I’m just going out with friends,’ and still be able to meet new people is the right solution.
In March, Sachs traveled to India for a month to set up the company’s new offices in Delhi. A Mumbai office is on the way. Osit and Owock also plan to spend time in India in the coming months. Ignighter now employees eight full-time employees, all of whom have focused their efforts on overseas expansion. Sachs spends his days consulting with marketing and branding experts who are familiar with Indian culture. Rajan Anandan, head of Google India, for example, serves as an advisor to the company, helping the founders navigate the Indian cultural—and business—landscape.
Sachs has pretty much given up on promoting Ignighter in the United States in favor of Asia. But the decision comes with mixed emotion. But for us, the real excitement is for us to conquer Asia.
Group Dating Startup Ignighter Raises $3 Million
The only clues that there could be something out of the ordinary taking place were a bright orange sign that said “Ignighter” and a large supply of blue drink tickets that were cycling through the crowd. No, this wasn’t a corporate morale booster, an alumni gathering or a charity event. It was a group date. Group-dating — think of it as double-dating on steroids or as Facebook in the flesh — is making a noticeable blip on the dating radar, as a younger generation turns away from such courtship rituals as the blind date.
Even Web sites like e-Harmony and Match.
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By Doriano “Paisano” Carta The word compa comes from the word companion and gokon is a combination of the words goudo group and compa companion. It is said that this practice evolved from the difficulties of finding a partner due to the pervasive shyness that exists in Japanese society.
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But the site quickly attracted the most traffic from India and other Asian countries, where one-on-one dates are still not the norm and young people going out in coed groups is more widely accepted. Ignighter has now turned its focus to India and recently set up an office there. The site is positioning itself in the middle ground between social networking and matrimonial sites where users, their parents or other relatives log on specifically to search for a future spouse.
An edited version of the transcript follows. You recently made your first trip to India. What were your impressions? Our company has been operating in India from New York City, but our user base has been [concentrated] in India for about a year. But none of us had been there. Immediately, the sights, smells and sounds just hit you.
And you were there for a month?
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Will the changes help attract enough users to make it a viable business? The idea behind Ignighter is for your group — buddies from college, coworkers, etc. Ignighter cofounder Adam Sachs tells us it’s now possible for groups to “follow” another group’s updates as you would on Twitter. And the site now has a matching feature that will help you find other groups. Sachs says Ignighter has submitted an iPhone app to Apple for approval. That might drive new users or help with location-based group dating.
And it’s looking at adding Facebook Connect to Ignighter, which would allow you to auto-fill your Ignighter profile with info — and friends — from Facebook. Assuming people actually have interest in group dating to begin with, these all sound like good ideas that should make the site more useful — which could, in turn, attract more users.
Anyone actually tried the site?
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Email Last Updated Oct 17, 9: In fact, more of them probably should change their focus but don’t; they’re so intent on following their original plans that they forget to listen closely and respond to messages from the marketplace. Happily, that’s not the case for Ignighter , a Manhattan-based online group dating website that I wrote about in Upstarts! I recently checked in with founders Kevin Owocki, Dan Osit, Adam Sachs pictured, from left to right , and discovered that the company has changed course dramatically.
Here’s how it happened:
Ignighter – New York City’s Ignighter might be responsible for the next big step forward in online dating, and they’re hiring. See the complete Ignighter profile all employers.
By Nicholas Thomas You can follow him on Twitter nicholaswthomas and read his blog at NicholasWayneThomas. The principles behind the pivot apply to any industry. With lean resources, fickle users and quickly changing markets, startups have the most to gain from pivoting, and the most to lose from missed opportunities. The reasons for changing course are often varied, and there are many factors to take into consideration when making the decision.
Some companies have discovered that their products need to be significantly tweaked — or even scrapped all together.